Tuesday, July 28, 2009

How to Use Social Tools without Becoming One

There are various social and business networking digital tools that we would recommend to all Globonders and Friends because they are free, convenient and extremely powerful. In order not to overwhelm any of the stubbornly persistent self-proclaimed Luddites or in politer terms, technology skeptics, in this article we will focus only on two of the most important ones, Facebook and Twitter.

First about Facebook: For those of you who already want to protest that you will never agree to use Facebook because 1) you don’t want to be contacted by ex lovers 2) you don’t have time 3) you want to protect your privacy or 4) you don’t want to mix your personal and professional life, we have news for you. With regards to former high school crushes, Facebook allows you to ignore any unwanted requests to be connected. With regards to time, the busiest people use Facebook to better leverage their demanding schedule and keep their life integrated.
Concerning privacy we hate to be the bearers of bad news, but your privacy is already pretty much a thing of the past and Facebook is not going to aggravate that situation in any way if you learn how to manage the system (which is what Globond can help you do). And finally, speaking about mixing your personal and professional life, if you are a Globonder we already expect you to have those two in synch and balanced as we do not deal with just one or the other (business and social carry equal weight at Globond).

The day that Ken Rutkowski sent an email to Kirstin saying “get thee on Facebook because all of the cool people are on there” she responded immediately, no questions, no arguing and just made her profile. And if you see her list of Facebook friends you will see that Ken’s advice was super solid. Being on Facebook also allows Kirstin and the rest of the Globond Team to better leverage, promote, connect and otherwise support the Globonders but only if you do your part and have a profile up there. If you are still not on Facebook do not wait any longer. Make a profile today, let us know and then ask for your Globond email address which you can use to then sign up for the Globond network inside of Facebook. The Globond network is still more of a branding tool than a functioning feature but that will change over time.

Next about Twitter: We agree with many of you who complain that many people’s Twitter updates are self-centered, shallow and/or trite. We also understand that it can seem a bit daunting to come up with at least one status update a day and that you can be afraid of making your own trivial comment that someone else will mock. Those arguments however, pale in comparison to the value you can provide your customers and fans, your brand and your business. In addition, Globond can use Twitter to retweet you, refer to your great accomplishment or just to keep you in the loop with everyone. If you have not yet gotten a Twitter ID, do so today and then look for Globond and follow us. We promise to follow you too and to help you get up to speed with this amazing technology.

So what are you waiting for? Get thee to Facebook and Twitter and Happy Globonding!

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